Top Social Media Questions of Today's Small Businesses (Part II)
Last week I wrote about group buying services like Groupon, BuyWithMe and LivingSocial for small businesses and about some common reasons why your business’ social media following might be at a...
View ArticleWhat can we learn from Intel’s marketing strategy?
At a recent Forrester Marketing Forum in San Francisco, Intel VP and CMO Deborah Conrad shared how Intel changed its marketing strategy to connect with customers in a different way. I think every...
View ArticleMarket research: When to do phone interviews over focus groups
Market research, such as market sizing, target marketing, market segmentation, product positioning, pricing, and customer satisfaction research, requires good data for the results to be credible....
View ArticleInfluence marketing: Why is it important to target a small group of online...
An important component of an expansion stage company’s online marketing strategy has to do with targeting the right group of influencers. It’s not about marketing to all possible influencers that are...
View Articlee-Rewards acquires Conversition: A Marriage of Social Media and Market Research
Last week, e-Rewards acquired social media market research agency Conversition. Conversition applies scientific principles to the collection and analysis of social media data. Its solutions include...
View ArticleFactors to Consider When Determining Brand Health
In today’s world of numerous data and changing consumer sentiment, it’s become increasingly difficult to manage brand health and devise an effective marketing strategy and a content marketing strategy...
View ArticleCommon Social Media Marketing Mistakes You Can Easily Avoid
Social media has become an important component of a company’s online marketing strategy. Most companies today have a Facebook, Twitter and LinkedIn page. These are great ways to keep in touch with...
View ArticleMarketing Strategy: Make It All About Customer Service
I recently read a blog by Don Dodge, a Developer Advocate at Google, on what he calls “MeCommerce” and I wanted to share it with marketing and sales people at startups and expansion stage companies....
View ArticleLiving Social’s Success Strategy – What Can We Learn From It?
In the last few months, I have seen (and listened to) a lot of LivingSocial commercials – on TV, on my Pandora, on billboards– and I actually found some of their marketing pretty interesting. More...
View ArticleProduct Strategy: Steps to a successful product (Part I)
I recently read a blog on Nielsen Wire, which discussed Nielsen’s recommendations from their research, which tracked 600 product launches and tested 20,000 concepts. According to Nielsen, products go...
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